•  Nine out of ten searchers will never find your site if it is not listed within the first three pages of search engine results.
•  Approximately 85% of people online are using the major search engines to find Web sites.
•  Even though search engine users may browse the first three pages of results, users generally only visit the first three results of any given search.
•  Search engine users are more likely to click on organic results than sponsored results.

Potential clients are looking for you at the top of the search engine results.

BIGBASICS.COM—Getting You To The Top!
Bigbasics.com specializes in getting Web sites to the top of the search engines through a process called search engine optimization (SEO). Being included in the top listings of major search engines, like Google and Yahoo, means that prospective customers will see your business before they see your competition.

•  Helping you expand your business and reach more potential customers by harnessing the power of the Web.
•  Using the highest ethical practices to put your Web site at the top of the search engines—and keep it there.
•  Maximizing your ROI (return on investment) with proven online marketing techniques.
•  Providing you with comprehensive reports and statistics to monitor the success of your search engine optimization.
•  Establishing a lasting relationship with you built on reliability, trust and results.
•  Excellence in all we do.
•  Providing you with superior customer service.

Custom Web Design Packages
A split second. That’s all it takes for search savvy surfers to make a judgment about your Web site—a judgment that determines whether they will stay on your site long enough to see what you have to offer or leave just as rapidly as they came. In today’s competitive online market, you need a compelling design that entices visitors to dig deeper into your site before they leave to find a more appealing site.

Bigbasics.com has a skilled team of Web designers ready to help you make a good first impression with the visitors that come to your site!

Having designed hundreds of custom Web sites, Bigbasics.com has the skill and experience to help you present a polished and professional image of your company. Our expert Web designers utilize the latest design techniques and adhere to the highest industry standards to create Web sites that are visually pleasing and architecturally sound. We are a full-service Web design and hosting company that can not only design attractive Web sites, handle domain names and email, but put your site within easy reach of potential clients through our search engine optimization services.

Understanding the Traffic Statistics of Your Web Site

To determine if your online marketing campaign is successful, you cannot simply rely on the number of people that visit your site or the number of hits that your site generates; these numbers do not tell you how your site is actually performing. Rather, you must analyze data that tells you where people are coming from and how they’re using your site. This information will help you determine if your site is meeting your marketing goals.

Some key areas that you need to analyze to determine your Web site’s performance are:

• How many unique visitors are coming to your site?
• Where are they coming from?
• How did they find your site?
• What keyword phrases did someone use to find your site?
• What are they doing once they’re there?
• How many people filled out a form or took an action?

Analyzing the data from all three of these questions will help you will help you determine if your site is meeting the needs of your visitors.

How Many Unique Visitors are Coming to Your Site?
Where are Visitors Coming From?
What are Visitors Doing Once They’re on Your Site?

Finally, it is important to know the last page visitors see before they leave your site. If visitors are leaving your site before they learn what it is you can offer them and how they can contact you, your site is not very effective. Perhaps visitors are landing on a page that links to outside Web sites, taking your visitors away before they get a chance to realize that you offer the services they are looking for. Or maybe you have a page with dead links or is not very appealing to visitors. It is important to determine why visitors are leaving your site. If they are leaving after they decide to retain your services, that’s great. But if they’re leaving because they’re frustrated or distracted, that’s not so great. The good news is, you can determine what is driving your potential customers away and what is keeping them there when you have a comprehensive analysis of your Web traffic.

You may have a Web site with strong visual appeal, but if visitors can’t easily find the content on your site, your Web site will not perform well for you. There needs to be a delicate balance between the aesthetics of your Web site and the usability of your Web site; Use the tips below to improve the usability of your Web site.

Make sure your text is arranged well on the page.
Checking the typography on your site is one of the first things you should consider when assessing the usability of your Web site. Text should not only be arranged in small chunks that are easy to digest, but should also be in a font that is not difficult to read (see Elements of Good Web Design). Also, pay attention to the size of the letters on your site; anything smaller than a 10-point sans serif font will make it difficult for visitors to read the text on your site.

Make sure your content is easily accessible to your visitors.
The content on your site is one of the few ways you can convey a message to the people who visit your Web site. If visitors can’t find that all important information they will leave your site without ever knowing what you have to offer them. Two ways to easily manage the content on your site are to: 1) provide a database search tool for the articles on your Web site or 2) use an index to catalogue the articles on your Web site. Adding one or both of these features to your site will make it easier for visitors to find the information they are looking for.

Make sure your site loads quickly.
Most Internet users will wait only a few seconds for a Web site to load. If a site does not load fast enough for a visitor they will leave without ever giving your Web site a chance. One way to make sure your site loads fast is to reduce the image sizes on your site. Large image files can bog down Web browsers and make it difficult for your site to load quickly.